Catch MAP violations the day they happen.
DiffScout monitors retailer and distributor pages for below-MAP pricing — and sends an alert the same day, not at the next weekly review.
What is MAP — and why does it matter?
MAP (Minimum Advertised Price) is a floor price that brands set as a condition of their wholesale agreements. Retailers agree not to advertise below that price. When they do anyway, it's a MAP violation — and the damage compounds fast.
Who uses MAP monitoring?
Any brand with wholesale agreements and a retail network that needs protecting.
D2C brands with wholesale
You sell direct AND through retailers. When a retailer drops below MAP, you hear about it from your other retailers — not from monitoring. DiffScout changes that. You find out the same day the price drops.
Consumer goods brands
Physical products sold through Amazon, specialty retailers, and department stores. Each retailer page is a separate URL that needs watching. DiffScout handles the whole list on autopilot.
Supplement & health brands
High-velocity product category with heavy discounting pressure. Monitor Amazon, GNC, Vitamin Shoppe, and independent retailer pages — without paying for enterprise MAP software.
What DiffScout monitors for MAP
Any public retailer page where your product is listed. If the price is visible on the page, DiffScout can track it.
Set up in 3 steps
What a MAP violation alert looks like
Every alert includes the context you need to act — no digging required.
Why manual monitoring fails at scale
Spreadsheets and spot-checks are how MAP violations stay hidden for weeks. DiffScout closes that window.
| Monthly spreadsheet | Weekly spot check | DiffScout daily | |
|---|---|---|---|
| Catches same-day violations | ✗ | ✗ | ✓ |
| Scales to 20+ retailers | No | Hard | ✓ |
| Works on Amazon ASIN pages | No | Manually | ✓ |
| Covers all retail partners | ✗ | ✗ | ✓ |
| Sends instant email alerts | ✗ | ✗ | ✓ |
| Tracks price history | ✗ | ✗ | ✓ |
Frequently asked questions
What is MAP monitoring?+
Which retailer pages can DiffScout monitor for MAP?+
How quickly does DiffScout detect a MAP violation?+
Can DiffScout monitor all my retail partners at once?+
Does DiffScout send the MAP violation alert with context?+
Related reading
Start monitoring your retail partners
for MAP violations.
Set up your first retailer URL in minutes. No engineering work, no retailer cooperation required.
Free plan included. No credit card required.