[ Supplement brands · Pro plan ]DRAFT

Spotted an unauthorized Amazon reseller within 90 minutes of MAP break.

Marcus, Growth lead · $18M D2C protein brand · Austin, TX · DiffScout customer for 5 months

“Our brand.com was at $52, MAP was $48. An unauthorized seller hit the Amazon Buy Box at $39 on a Wednesday morning. DiffScout pinged me at 11:14am. By 11:40 I'd filed the violation through Brand Registry. The seller was suspended by Friday.”

The problem

Unauthorized Amazon sellers undercutting MAP by 15-25% were eroding both brand.com conversion and Amazon Buy Box economics. Brand Registry violation reports take 1-3 days to investigate, so speed of detection determined damage.

What they did

Set up monitors on the brand's top 12 Amazon listings and brand.com counterparts. Hourly checks via Pro plan — fast enough to catch a Buy Box rotation.

Outcome

11 unauthorized seller reports filed in 90 days

9 of 11 sellers suspended within 7 days. Estimated $34K in MAP-violating sales prevented. Pro plan cost: $147 over the same window.

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