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[ Contemporary fashion · Starter plan ]DRAFT

Caught Reformation's first markdown 47 minutes after it went live.

Sarah, Buyer · Independent Brooklyn boutique · Brooklyn, NY · DiffScout customer for 8 months

I used to set a calendar reminder for week 6 of every season because that's roughly when Reformation drops their first markdown. DiffScout emailed me at 10:18am on a Tuesday — the price had moved at 9:31. I called my Reformation rep before lunch and had clearance shipment confirmed by Friday.
The problem

Manual Tuesday-morning checks across 8-12 contemporary fashion sites consumed 90 minutes of every Monday and still missed roughly 1 in 4 first-markdown drops because timing varied by season.

What they did

Set up 12 monitors at $29/Starter (one per peer brand), each watching the most-stocked SKU per vendor. Daily checks, email alerts.

Outcome

$2,400 of clearance inventory negotiated same-day

Caught the Reformation Tagliatelle Linen Pant first markdown 47 minutes after it went live (priced down from $148 to $89). Negotiated a wholesale clearance shipment of 18 units at half the wholesale price the same week.

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