Saw Sephora break MAP on a competitor 6 hours before the email blast.
Lena, Brand manager · $12M skincare brand · San Francisco, CA · DiffScout customer for 6 months
“Sephora ran a 'flash sale' on a Wednesday afternoon — 20% off our biggest competitor's hero SKU, just for VIB Rouge for two hours. They didn't email it; you only saw it if you were logged in. DiffScout caught it in the public price snapshot and emailed me by 2:47pm. We held our own price, doubled our paid spend on alternative-keyword searches, and watched our direct conversion lift 14% the next 48 hours.”
Sephora flash sales unique to logged-in users are invisible to brands' own analytics but visible in the public price snapshot. Catching them in time to react with competitive paid spend was the difference between defending share and losing it.
Set up monitors on three primary skincare competitors at brand.com, Sephora.com, and Ulta.com — nine missions total. Pro plan for the hourly schedule.
+14% direct-conversion lift over flash-sale window
Held own list price during the Sephora flash window, redirected $3,200 of paid spend to alternative-search keywords. Direct-channel conversion up 14% over 48 hours; alternative-search CPM dropped 22%.
Run the same play on your competitor.
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