Why jewelry pricing varies dramatically
Jewelry pricing across Pandora, Tiffany, James Allen, Blue Nile, Brilliant Earth, and brand-direct varies by category specialty. Pandora charms at MAP across retailers with periodic Pandora direct sales. Tiffany maintains tight MAP across all channels. James Allen and Blue Nile specialize in customized diamond engagement rings at competitive pricing vs traditional jewelers.
Where each retailer wins
For Pandora charms, Pandora direct Friends and Family events at 20 to 25 percent off site-wide. For Tiffany silver, Tiffany direct (Tiffany maintains tight MAP everywhere). For diamond engagement rings, James Allen and Blue Nile beat traditional jewelers by 30 to 60 percent for the same diamond grade and setting.
For lab-grown diamonds specifically, Brilliant Earth and James Allen lab-grown selection catches deepest pricing on certified diamonds.
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