Two Prime events with different category strengths
Amazon Prime Day (typically July) and Prime Big Deal Days (typically October) both run as multi-day Lightning Deal events for Prime members. Which event is deeper depends on the category.
For Amazon house brands (Fire TV, Insignia, Echo, Toshiba Fire TV editions), Prime Big Deal Days in October is consistently the deeper event. Fire TV Omni QLED 65-inch hit $499 during Prime Big Deal Days October 2024, matching only the deepest Black Friday Lightning Deal price.
For Apple AirPods Pro 2, Prime Day in July typically beats Prime Big Deal Days. The 2024 Prime Day AirPods Pro 2 at Amazon was $169 vs $189 during Prime Big Deal Days.
Vitamix and KitchenAid timing differences
Vitamix Ascent and 5200 series often see deeper Prime Big Deal Days October pricing than Prime Day at Amazon in 4 of the last 5 years. The 2024 Vitamix 5200 hit $349 during Prime Big Deal Days vs $379 at Black Friday and $449 list.
KitchenAid Artisan stand mixer pricing is essentially identical at Amazon, Best Buy, and Williams Sonoma during Black Friday at $279 (vs $379 list). Prime Day at Amazon typically matches but does not beat Black Friday on KitchenAid.
How to time purchases by category
For Amazon house brands and Vitamix: Prime Big Deal Days in October is the right window.
For Apple AirPods, Sony WH-1000XM5: Prime Day in July plus Black Friday week are both competitive.
For Sony Bravia, LG OLED, Samsung S series TVs: Best Buy beats Amazon across both Prime Day and Prime Big Deal Days. Watch Best Buy directly during Black Friday week.
For mid-tier productivity laptops (Acer Aspire, Lenovo IdeaPad, ASUS Vivobook, HP Pavilion): both Prime events match Black Friday floor in most years.
How Prime membership math affects timing
Amazon Prime ($139 per year) is required to access Prime Day and Prime Big Deal Days pricing. Black Friday at Amazon is accessible without membership.
For shoppers without Prime, Black Friday is the only Amazon promotional window without a membership barrier. For Prime members, all 4 windows (Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday) are accessible.
*DiffScout tracks any Amazon ASIN across all 4 promotional windows. Try it free →*